Monday 4 October 2010

Target Audience : Questionnaire result conclusions

How old are you?

We asked thirty people how old they were on our questionnaire, as you can see the majority is sixteen to twenty, with thirty and over being second which tells us that our target audience must be within this age range.

Male or female?


The majority of our target audience would consist of women however there are only ten more women then meaning showing that we could still have a mixed target audience.

Occupation?


The majority of our target audience would be mostly made up of students as students was the most popular.

What is your favourite colour?


We have a vareity of colours which means that we would most likely use the most popular during our documentary to catch the target audiences eye. Our main colours would be pink, purple and red as these were the most popular.

What is your favourite song?

we asked our target audience what their favourite songs are so we could use these as music beds during our documentary, we got many different choices showing that our target audience is a wide range and we had a multitude of songs to choose from.

What is your favourite TV channel?

From the pie chart above you can see that ITV is the most popular channel for our target audience so we would put our documentary on ITV to get the most viewers.

What time of day do you normally watch TV?

Our target audience mostly watches Tv in the evening, so we would put our documentary on in the evening, we would aslo have to look at scheduling to make sure that it does not clash with anyone other popular prime time Tv shows.

What day do you normally watch TV?

The majority of the target audience watch Tv monday to friday, with a few watching all week. This would mean to gain the most amount of viewers we would schedule our documentary during this period of time.

Do you read?


Majority of our target audience do read which would mean that many would like to watch a documentary based on this topic, however many also say no which gives us contrast and an angle to work with.

Do you prefare Films or books?

From this bar chart we can conclude that most of the target audience prefare films, which means during our documentary we can explore why this is.

What do you do in your spare time?

We asked what our audience does in their spare time, so we can use this why people don't read as much as they did twenty years ago.

Why do you think reading became less popular?








We asked our audience why they think reading became less popular so we could use this as a bases to go on, for research.

Do you remember the first book you read?

The majority of the target audience can't remember their first book, however many can so we can use this as yet another basis of research when asked how did you learn how to read.

When did you last buy a book?

Most of our audience don't know when they last bought a book showing many people do not buy books as often as they used too.

Has the standard of english decreased since the popularity of reading fell?
Many believe that the standard of english has decreased therefore this would give us another foundation to base our research on.

Do you prefare reading electronic books or paper books or why?


Many of our target aduience prefare paper books ratehr the electronic books, which is in contrast to the revolution of technology, we can use this as yet another foundation for research.

What do you associate with reading?

There are many different things associated with reading, most of our target audience associate it with relaxing, we could ask why? Why does it relax them?

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