Tv scheduling

The schedule for each day can be broken down into clear segments. How would you catergorise these segments?

The channels are broken down into five segments of time.
Breakfast
Daytime
Children
Peaktime
adult

Who are the target audience for these segments?

Breakfast- Split, this more depends on the channel.
Daytime- housewives, unemployed and students
Children- young children and primary school children.
peaktime- family's
adult- young adults and adults

What would you say are the most popular genres on television?

The most popular television genres are Soap Opera. Game shows, Films and Sitcom.

Who is the target audience of each terrestiarl channel? Give examples of scheduled programes.

BB1- mixed audience, something for everyone for example- Eatenders
BB2- Mature adults- eg shooting stars
ITV- everyone, general, for example- football, cornation street.
Channel 4- young adults- Ugly Betty.
Channel 5- middle age- world war one in colour.

Rougly, what percentage of each channel's schedules is taken up with repeats? Why do you think this is?

The percentage of repeats is becoming less, they are played mainly in the daytime when not as many people of their target audience is not tuned it. The reason for this is because it's cheaper.

Which channels have more imported programmes in their schudules? Why do you think his might be?

Channel four and five because they mainly, the reason for this is because they haven't got as much money so they rely on programes from other countries to support them.

What do you understand by the term 'the watershed' amd where does this occur in the schedules?

A cut off time which is normallly 9-10pm where adult content and more mature themes can be played, for example swear words, nudity and violence. It is the shedding of the younger audience


Many Tv stations schedule their programes for the inheritance which is when a programe is scheduled after a propular programe to inherite the target audience

Pre-echo- When a programe is before a popular programe in hope that the audience will tune in before the end of the progame.

Hammocking- when a programe is placed bwteen two popular shows to the audience from both which gets both the inheritence and pre-echo audience.